In crafting Arroyo Vineyard’s eco-friendly boxed wine, I aimed to blend elegance with environmental responsibility. I had the pleasure of not only designing the packaging but also developing the brand’s identity. Targeting an audience that values premium quality, I explored how boxed wine outshines traditional bottles in sustainability. I uncovered that boxed wine uses fewer materials and reduces manufacturing time, all while keeping the wine fresher longer. This design allows me to offer consumers a luxurious experience with a commitment to a greener future.